Amy’s op-ed in Quartz

The profit model for dating sites relies on retention, even though our desire as members is exactly the opposite. We want to find true love so we can be finished with dating altogether. Once we’re in relationships, we’re theoretically off the market. We cancel our memberships and spend our money elsewhere. Fresh new crops of daters should cycle through the various dating sites just as current members are leaving, but that’s not always the case. And besides, the more members or page views a site can count, the more money there is to be made.

Read the full story at Quartz (…

Amy talks to the New America Foundation


Data, like diamonds, can be mined. But is data forever? Or, in other words, can you find love by creating a data-based algorithm for online dating sites like That’s how Amy Webb found her husband. She documents her digital romance in a new book, “Data, a Love Story.” But Christine Rosen is skeptical. The Schwartz Fellow is writing a book that cautions against using too much tech to mediate human experiences– arguing that Yelp and Match.Com may be stealing away the serendipitous experiences that enrich our lives.   On this podcast, listen to the two discuss dating psychology, the danger of marketing ourselves as “products” online, and how the “tyranny of choice” impacts finding a mate.

Listen to the full conversation here at The New America Foundation…

Great review in Italy’s largest newspaper!


Durante il suo approccio quantitativo alla ricerca del partner, l’autrice di Data. A love story ha fatto scoperte esilaranti: le donne con i capelli ricci, per esempio, vengono scartate più facilmente: “Un giorno scoprirà quanto sono belli i tuoi boccoli – afferma -, ma nel frattempo stirali per le fotografie”. Che gli appassionati del “Give me five” hanno un lessico sgrammaticato e che gli avvocati tendono a controllare il cellulare il 67% di volte in più degli insegnanti. Quelli che bevono tanto scotch durante gli appuntamenti hanno la tendenza a parlare subito di sesso, mentre chi preferisce gli shot mentirebbe sulle questioni lavorative. Quanto c’è di vero? Tutto. Solo che forse è meglio (ancora) affidarsi al fato piuttosto che a un algoritmo.

Read the full story (in Italian) here at Corriere Della Sera…

Hacking + Data = Love

Online dating is weird as hell. You’d think this wouldn’t be the case. After all, the algorithms that connect people on dating sites aren’t theoretically all that different from the ones that power search engines and generate billions in revenue. So why is online dating still such a thoroughly imperfect experience? 

Amy Webb, like so many others, learned just how flawed the science of online dating is by going on a series of comically awkward dates with some pretty unbelievable characters.

Read the full interview/ review at ReadWrite…

Amy shows her results on the Today Show’s

“Online dating sites are excellent places to find casual and serious long-term relationships, but only if you have a plan first,” Webb told “I don’t advocate crunching numbers like I did, but I do strongly recommend that you start off with a list. What, exactly, are you looking for in a partner? Be extremely specific, even when it feels embarrassing…If having someone who’s three inches taller than you is important, for whatever reason, then write that down. If you absolutely cannot stand cats, write that down, too. Don’t self-edit.”

Read the full story at

Click here to watch the video in full screen.

Amy Webb’s TED talk about “Data: A Love Story,” the importance of being picky and going after want you want fearlessly and relentlessly.

See her data, learn all about her bad dates and find out the best way to create your own super profile in this funny, irreverent and poignant speech.

Watch the official Data, A Love Story trailer, directed by Ben Hickernell!

Trivia: His wife, Juliet, is the Juliet from the book! And that’s Brian at the very end, playing himself!

Mark your calendars!

Introducing: The Data, A Love Story Photo Scavenger Hunt

Team Data is kicking off our biggest adventure yet on January 31st, the day the book officially launches. 
Break out your cameras or smartphones and block off some time between January 31st and February 7th to play along. 
Read the book, learn how Amy used math and formulas to find true love, and then you can use math and points to earn fun prizes. 
Check back Thursday morning for the full details!