Hacking + Data = Love

Online dating is weird as hell. You’d think this wouldn’t be the case. After all, the algorithms that connect people on dating sites aren’t theoretically all that different from the ones that power search engines and generate billions in revenue. So why is online dating still such a thoroughly imperfect experience? 

Amy Webb, like so many others, learned just how flawed the science of online dating is by going on a series of comically awkward dates with some pretty unbelievable characters.

Read the full interview/ review at ReadWrite…

"Amy is Mrs. Right Now"

Absolutely love this review of Data: A Love Story from the Cincinnati Public Library System!

Thinking that online dating was bound to turn up better guys than the men her mother set her up with, journalist Amy Webb gave it a try. When her matches turned out to be nothing like her imagined Mr. Right, she decided to approach it from a strategic angle - with data, spreadsheets, and a point-based system. In order to understand how it all worked, she created several male profiles to see who matched with them and how to re-profile herself to get the results she wanted. Funny and insightful, anyone who has dated online or is contemplating dating online will relate to this book. Oh, and Amy is Mrs. Right now.

More here…


Fantastic review from Publishers Weekly!

“Webb’s advice for dating both on and offline is insightful (and data-driven), and her descriptions of meddling family members, bad dates, and worse profiles are hilarious and familiar to anyone who’s tried dating online…The story of her own experiment is funny, brutally honest, and inspirational even to the most hopeless dater.” - Publishers Weekly

Early Praise for Data, A Love Story

Amy Webb finds her true love after a search that’s both charmingly romantic and relentlessly data-driven. Anyone who uses online dating sites must read her funny, fascinating book.  – Grechen Rubin, author of the #1 New York Times bestseller The Happiness Project

I LOVE THIS BOOK TO DEATH! Amy Webb has literally written the book on online dating. This is online dating for geeks - for women - for men - for anyone who would like to meet their soulmate or just a playmate, and despairs of ever doing so. I’m the world’s biggest ambassador for online dating, and Amy has provided invaluable advice for anyone nervous about or unsure of how to make online dating work for them, as part of a hugely entertaining and extremely frank journey through her own feelings, hopes, desires and experiences. I talk about the need to ‘humanize big data’ as part of my work on the future of business and marketing. ‘Data: A Love Story’ is a wonderful example of that. - Cindy Gallop, founder of MakeLoveNotPorn, TED speaker and former chairman of Bartle Bogle Hegarty.

"Pleasant, geeky fun!" – Kirkus Book Reviews

I hated dating. Really, really loathed it. The disappointments, the rejections, the miscommunications: I didn’t have the stomach (or the heart) for them, and I felt disempowered at every step along the way. But Amy Webb’s engrossing ‘Data: A Love Story’ has me reassessing my sad single years, or at least my approach to them. The book is about pragmatic approaches to partnership, yes, but it’s about much more than that, namely, the freedom that comes from asking for what you want, and the clarity that follows honest assessments of oneself and others. (And it’s brave, funny, and smart to boot.) Don’t tell my husband but: I sorta want a do-over. – Anna Holmes, founder of Jezebel.com and author of Hell Hath No Fury: Women’s Letters from the End of the Affair.

Like Amy Webb herself, “Data, A Love Story” is blunt, witty, charming, informative, smart, and true. Mr. Spock meets Mary Tyler Moore as logical Amy turns her life into an algorithm and finds the formula for love. Is this the future of romance? Buy this book and find out. – Jeff Jarvis, author of What Would Google Do? and Public Parts.

Amy Webb has turned the wretched bloodsport of online dating into a hilarious, fascinating, meticulous, brutally honest, totally engrossing and utterly delightful book. Part memoir, part non-fiction narrative and all sorts of self-help (both in her organizational mania and mad dating genius), Webb’s color-coded and cross-indexed tale of her quest for exactly what she unapologetically wanted will make you look at data differently - and use it much, much better.  Don’t let anyone claim that data is boring. Turns out, data is everything.  – Rachel Sklar, co-founder of TheLi.st and Change The Ratio.

Amy’s book meets at least 3 of the 72 criteria she set up for her ideal mate: It’s smart, funny, and very, very, very good in bed. A hysterical, moving, unique story of how a woman’ s intelligence and dedication actually led to real, honest to goodness, true love.  If you date online or just want to hear about it all the tricks, this book is for you. – Sam Marks, playwright and author of The Delling Shore and The Old Masters.